Membership Club Data Every Shopping Center Should Use Now

Retail membership clubs like Amazon Prime, Walmart+, and Costco are reshaping how people shop, belong, and engage across channels, according to new research from Medill’s Spiegel Research Center using 2024 Prosper MBI data. Their findings on multi?club membership, demographics, happiness, and streaming behavior offer a fresh playbook for how shopping centers can design smarter, more […]

Analyzing the impact of loyalty card programs on customer behavior

New research analyzing loyalty card programs in the Albanian retail market reveals a critical gap: while 68% of consumers know loyalty programs exist, only specific benefits, discounts and point accumulation, actually drive customer loyalty. This disconnect between awareness and engagement mirrors what we see daily in North American and Australian shopping centers, where programs proliferate […]

Purpose-led loyalty turns shoppers into lifetime advocates

Purpose is no longer a “nice to have” for shopping centres; it is a growth lever. As consumers reward brands that back local causes, programs like CommunityRewards from Points4Purpose show how centres can combine data-rich loyalty, coalition marketing, and community impact to drive both purpose and profit. So what? When one in three consumers are […]