Purpose-led loyalty turns shoppers into lifetime advocates
Purpose is no longer a “nice to have” for shopping centres; it is a growth lever. As consumers reward brands that back local causes, programs like CommunityRewards from Points4Purpose show how centres can combine data-rich loyalty, coalition marketing, and community impact to drive both purpose and profit. So what? When one in three consumers are […]
Purpose-led loyalty turns shoppers into lifetime advocates
Purpose is no longer a “nice to have” for shopping centres; it is a growth lever. As consumers reward brands that back local causes, programs like CommunityRewards from Points4Purpose show how centres can combine data-rich loyalty, coalition marketing, and community impact to drive both purpose and profit.
Analyzing the impact of loyalty card programs on customer behavior
New research analyzing loyalty card programs in the Albanian retail market reveals a critical gap: while 68% of consumers know loyalty programs exist, only specific benefits, discounts and point accumulation, actually drive customer loyalty. This disconnect between awareness and engagement mirrors what we see daily in North American and Australian shopping centers, where programs proliferate […]
Analyzing the impact of loyalty card programs on customer behavior
New research analyzing loyalty card programs in the Albanian retail market reveals a critical gap: while 68% of consumers know loyalty programs exist, only specific benefits, discounts and point accumulation, actually drive customer loyalty. This disconnect between awareness and engagement mirrors what we see daily in North American and Australian shopping centers, where programs proliferate but meaningful customer relationships remain elusive.
Membership Club Data Every Shopping Center Should Use Now
Retail membership clubs like Amazon Prime, Walmart+, and Costco are reshaping how people shop, belong, and engage across channels, according to new research from Medill’s Spiegel Research Center using 2024 Prosper MBI data. Their findings on multi?club membership, demographics, happiness, and streaming behavior offer a fresh playbook for how shopping centers can design smarter, more […]
Membership Club Data Every Shopping Center Should Use Now
Retail membership clubs like Amazon Prime, Walmart+, and Costco are reshaping how people shop, belong, and engage across channels, according to new research from Medill’s Spiegel Research Center using 2024 Prosper MBI data. Their findings on multi?club membership, demographics, happiness, and streaming behavior offer a fresh playbook for how shopping centers can design smarter, more connected loyalty ecosystems—not just more apps.
Wisemarketer: Michaels Unveils Revamped Rewards Program
Michaels’ New Tiers Show How To Turn Shoppers Into Regulars Michaels has relaunched its rewards program across North America with a simpler three-tier structure, richer perks, and up to 9% back for its most engaged creators, all automatically transitioned as of March 1, 2026. The refresh leans into everyday earn, birthday bonuses, and exclusive access […]
Wisemarketer: Michaels Unveils Revamped Rewards Program
Michaels has relaunched its rewards program across North America with a simpler three-tier structure, richer perks, and up to 9% back for its most engaged creators, all automatically transitioned as of March 1, 2026. The refresh leans into everyday earn, birthday bonuses, and exclusive access to deepen loyalty rather than relying on one-off promotions.
Member Lifetime Value: What’s working and what’s not
World Council of Credit Unions and Points4Purpose outline how card-linked, cause-enabled engagement helps credit unions and community banks turn everyday member spending into higher card usage, deeper relationships, and measurable gains in Member Lifetime Value while legacy loyalty models lose relevance.
Member Lifetime Value: What’s working and what’s not
World Council of Credit Unions and Points4Purpose outline how card-linked, cause-enabled engagement helps credit unions and community banks turn everyday member spending into higher card usage, deeper relationships, and measurable gains in Member Lifetime Value while legacy loyalty models lose relevance.